Pescada Moves, Mr. Broadway Expands Amidst Brooklyn’s Shifting Kosher Landscape

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Two prominent kosher restaurants are making strategic moves that highlight the evolving dining scene in Brooklyn, with Pescada relocating and Mr. Broadway expanding into a new market.

Restaurant Moves and Strategic Partnership

Mr. Broadway, the Manhattan kosher dining staple, is entering Brooklyn through a joint venture with Issac Simon’s restaurant group. This partnership brings together Mr. Broadway’s renowned culinary reputation with a restaurant group that already has several successful kosher establishments, including:

Bordeaux Steakhouse on Coney Island Avenue
Ren at World Spa (recently re-opened)
Pescada
A food court in Williamsburg

Pescada’s Strategic Relocation

Pescada is moving from its 1776 Ocean Avenue location to the former Essen New York Deli space (which moved two doors down and is a Brooklyn kosher hotspot) at 1108 Avenue J. This move allows the upscale dairy restaurant to expand its popular dining concept and potentially reach a broader clientele.

Mr. Broadway Manhattan

Strategic Location Selection

The relocations of Pescada and Mr. Broadway reflect strategic business positioning in Brooklyn’s competitive kosher dining landscape. Pescada’s move to the former Essen Deli location on Coney Island Avenue and Avenue J offers the advantage of:

Minimal Local Competition: The new location has few existing dairy restaurants, providing Pescada with a unique market opportunity.

Mr. Broadway’s selection of the Ocean Avenue space is equally calculated:

Low Restaurant Density: The area has relatively few competing restaurants, reducing direct competition.
Established Dining Corridor: The location provides visibility and accessibility for their first Brooklyn venture.

These moves demonstrate a nuanced understanding of Brooklyn’s kosher dining geography, allowing both restaurants to optimize their market positioning while minimizing direct competitive pressures and underscore the careful planning required to succeed in Brooklyn’s evolving kosher restaurant ecosystem.

Brooklyn’s Changing Culinary Landscape

The restaurant moves occur against a backdrop of significant demographic shifts. Brooklyn’s Orthodox Jewish population is experiencing a notable decline, with many families relocating to areas like Lakewood, Monsey, and the Five Towns. This migration creates a challenging environment for local restaurants.

Future Outlook

Despite the demographic challenges, the Flatbush, Brooklyn kosher dining scene remains vibrant. The pending opening of MISHA and these strategic restaurant moves suggest that there is room for growth for the most adaptable and innovative establishments to thrive. Both Pescada and Mr. Broadway are expected to complete their renovations and open in the coming months.