Category Archive For "K2 Reports"
The Marvaco Pesach Program in Marrakesh: What Went Wrong, and What It Means for Kosher Travelers
Every so often, a Pesach program story comes along that reverberates through the entire kosher travel community, not in the celebratory way, but in the way that makes people take a step back and ask whether the industry needs a reckoning. This year, that story is the Marvaco Pesach Program 2026 in Marrakesh, Morocco. If …
The Changing Landscape Of Kosher Meat & Dairy Alternatives
Kosher food has made some tremendous advances in the last few decades. Those who keep kosher are now free to choose from practically every ethnic cuisine and culinary style while still maintaining strict kosher dietary laws. Dishes that previously went utterly untouched by adherents to kosher dietary laws are now finding a way into the …
Jordache Is A Story Of Reinvention
If there is a poster story for the American dream, the family that built Jordache Enterprises, the Nakashes, would likely be prime candidates. Founded by a Jewish family of Syrian origin, the business began as Jordache Jeans decades ago. Through catchy and celebrity-laden T.V. campaigns, the brand gained immense popularity throughout the ’70s and ’80s. With the …
COVID-19 Upends Passover Programs
Novel Coronavirus (COVID-19) has upended the global economy in ways that even the most prolific trend forecasters would have trouble imagining. While there are sectors such as grocery home delivery that have seen considerable increases in use, for almost every other business, the realities are immensely bleak. The travel category has been one of the …